PROBLEMS OF RISK COMMUNICATION: NON-GOVERNMENTAL ORGANIZATIONS AND THEIR ROLE IN THE DEVELOPMENT OF THE PUBLIC OPINION ON ISSUES OF POPULATION’S RADIATION PROTECTION

Events connected with the development and improvement of the nuclear industry are usually ambiguously perceived by the public. Mass-media and Internet play a leading role in the development of the public opinion on the most relevant public life issues, ecology and radiation safety in particular. Non-governmental organizations can impact the adequate perception of the issues of the radiation safety in the region by the public. Materials and methods: this study is focused on the primary evaluation of the data on the results of the sociological survey of three regions of the North-West of the Russian Federation: St-Petersburg, Leningrad and Murmansk regions; and the assessment of the websites of the non-governmental organizations, activities of the non-governmental organizations in the Internet and social networks. Results: the study indicated that non-governmental organizations actively use Internet and social networks in their practice. All the relevant non-governmental organizations have websites and social network accounts. Based on the number of the subscribers in social networks, it was possible to mark two non-governmental organizations: Greenpeace and World Wildlife Fund (WWF) with more than 400000 subscribers each. VKontakte social network was assessed as the most effective mean of communicating with the public; a total number of subscribers on the groups of major non-governmental organizations exceeds 500000 persons. These two organizations are the most popular and trusted by the public. Greenpeace is known to 26% of respondents; WWF – to 11%. The population of the Murmansk region is more informed about the actions of the non-governmental organizations. 48% of the respondents in the Murmansk region named at least one non-governmental organization answering the question “What non-governmental organizations active in the field of radiation protection do you know?” with the corresponding 18% and 29% in St-Petersburg and Leningrad region respectively. Nongovernmental organizations have a sufficient potential of influence on the adequate perception of the issues of the radiation protection by the public in the region; however, that potential is not fully implemented. Despite that, activities of the non-governmental organizations should be considered while developing the adequate perception of the radiation factors by the public.

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